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At the end of a commercial for the Illinois lottery, there was a nice shot of a hanging Christmas ornament outside in the snow, while the details and fine print of the offer was shown. Why use a plain, ordinary ornament in your commercial? Use the opportunity to feature your logo one last time!
In a second commercial, a couple was wanted to be featured celebrating and eating in a bistro in Paris. Unfortunately for the actor and actress, it was not in the budget to actually send them to Paris. Instead, they were shot in front of a green screen and a photo of the Eiffel Tower was superimposed in the background. The director thought it would be more intimate and romantic if it were nighttime and the Eiffel Tower was lit up. However, licensing restrictions only allowed for a photo taken during the day. I was tasked to alter the photo into nighttime shot, as realistic as possible. In the end, I did too good of a job! My final photo, while an altered day time shot, was deemed too realistic and therefore was not used in fear that doing so could lead to a lawsuit if used in the commercial.
Client: IL Lottery
Role: Finished Art, Retouching, Logo Addition
At the end of a commercial for the Illinois lottery, there was a nice shot of a hanging Christmas ornament outside in the snow, while the details and fine print of the offer was shown. Why use a plain, ordinary ornament in your commercial? Use the opportunity to feature your logo one last time!
In a second commercial, a couple was wanted to be featured celebrating and eating in a bistro in Paris. Unfortunately for the actor and actress, it was not in the budget to actually send them to Paris. Instead, they were shot in front of a green screen and a photo of the Eiffel Tower was superimposed in the background. The director thought it would be more intimate and romantic if it were nighttime and the Eiffel Tower was lit up. However, licensing restrictions only allowed for a photo taken during the day. I was tasked to alter the photo into nighttime shot, as realistic as possible. In the end, I did too good of a job! My final photo, while an altered day time shot, was deemed too realistic and therefore was not used in fear that doing so could lead to a lawsuit if used in the commercial.
Client: IL Lottery
Role: Finished Art, Retouching, Logo Addition
Adding a Logo