A commercial for an Infiniti M35 was supposed to feel dark, sophisticated and elegant. However, when the video was shot, everyone failed to notice that the GPS system was set to the bright daytime setting, which really drew the eye. That’s not what potential buyers were supposed to focus on! That GPS screen had to go! The nighttime setting was much darker and fit with the intended tone of the commercial.

Client: Infiniti

Role: Finished Art, Screen Replacement

Agency: Somersault